coca-cola marketing mix product, place, price, promotion product in order for an organization to be successful it needs to have a well-defined marketing mix. The marketing mix consists of the four ps product, place, price, promotion (hair, lamb, & mcdaniel, 2006, p.).
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The marketing mix, a basic tool of marketing managers, is defined by microsoft encarta world english dictionary as marketing mix (plural marketing mixes) noun mixture of marketing techniques the particular mixture of marketing techniques, for example, pricing, packaging, and advertising, used to promote the sale of a product (2000).
In other words, marketing mix is a set of marketing tools through which the company seeks a way to influence the demand for goods or services also it is a set of actions (strategies) that form the demand for certain goods at a specified price at a certain place with the use of certain promotion.